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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stories - Reflections of a Ski Instructor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stories - Reflections of a Ski Instructor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-02-15</lastmod>
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      <image:title>Stories - New Ski Brand as Unique as an ‘Echidna’ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stories - New Ski Brand as Unique as an ‘Echidna’ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stories - New Ski Brand as Unique as an ‘Echidna’</image:title>
      <image:caption>JP stands next to the TOS Model made of 100% Australian Timber with Jarrah sidewalls and a silver wattle top sheet. Photo © @desertskis</image:caption>
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      <image:title>Stories - New Ski Brand as Unique as an ‘Echidna’</image:title>
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      <image:caption>Lots of work to get from the raw timber in the back to the good-looking skis in the front. Photo © @desertskis</image:caption>
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      <image:title>Stories - New Ski Brand as Unique as an ‘Echidna’ - Make it stand out</image:title>
      <image:caption>Ryan Taylor prototypes a wacky new shape in deep powder in Japan. Photo © @desertskis</image:caption>
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      <image:title>Stories - New Ski Brand as Unique as an ‘Echidna’</image:title>
      <image:caption>Enjoying afternoon runs on ‘Desert Skis’ in the Side Country Photo © @desertskis</image:caption>
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    <lastmod>2026-02-15</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stories - It’s Time for Timeless, not Trends - Make it stand out</image:title>
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      <image:title>Stories - It’s Time for Timeless, not Trends - Make it stand out</image:title>
      <image:caption>Photos courtesy © of Samantha Denford.</image:caption>
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    <lastmod>2026-02-15</lastmod>
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      <image:caption>Leanne Saare, head coach of the Miss Piggies this season. Photo courtesy of Jindabyne Rugby Club.</image:caption>
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    <lastmod>2025-08-22</lastmod>
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      <image:caption>Bronze in the U/16 NSW 800m Final</image:caption>
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      <image:caption>The legendary Sydney University Athletics Club, 2016</image:caption>
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      <image:caption>Competing at the World Triathlon Sprint Distance AG Championships in Montreal, Canada 2022</image:caption>
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      <image:title>Stories - What I learnt from my sporting journey - Make it stand out</image:title>
      <image:caption>Hiking in the NSW Snowy Mountains</image:caption>
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    <lastmod>2026-02-15</lastmod>
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      <image:caption>The typical terraces lining William Street.</image:caption>
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      <image:title>Stories - The Salon - Inside the Salon is spick and span with a homely feel.</image:title>
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      <image:caption>The suade cowhide lounge reclines under full-length windows looking out to William Street.</image:caption>
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      <image:caption>The modest front of Axis Hair Face Body.</image:caption>
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      <image:title>Stories - The Salon - Make it stand out</image:title>
      <image:caption>Rowan and Jacqueline at work in the Salon with their clients.</image:caption>
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      <image:caption>Shop vacancies hit Oxford Street.</image:caption>
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      <image:caption>Alimentari Cafe at the bottom end of William Street. A small business that helps maintain the community.</image:caption>
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      <image:title>Stories - The Salon - Make it stand out</image:title>
      <image:caption>Redevelopment on Oxford Street.</image:caption>
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      <image:title>Stories - The Salon - Make it stand out</image:title>
      <image:caption>The Paddington Markets of today are still thriving.</image:caption>
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    <lastmod>2026-02-15</lastmod>
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      <image:title>Stories - Finding colour in the grey - Make it stand out</image:title>
      <image:caption>Dr Cohen preparing a Randwick rugby player with a sensor behind the ear as part of a study into measuring the impacts during a game.</image:caption>
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      <image:caption>Dr Cohen with the new Concussionometer.</image:caption>
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      <image:title>Stories - Finding colour in the grey - Make it stand out</image:title>
      <image:caption>A hard-hitting game of rugby between Sydney clubs, Randwick and Eastwood.</image:caption>
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    <loc>https://www.writingthatlasts.com/stories/maestro-of-speed</loc>
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    <lastmod>2026-03-01</lastmod>
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      <image:title>Stories - Maestro of Speed</image:title>
      <image:caption>Fabri hungry for a sprinting education in the United States.</image:caption>
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      <image:title>Stories - Maestro of Speed - Breakfast in Coogee with the NRL Players. Roger can’t help but make friends with his athletes.</image:title>
      <image:caption>Roger and some of his athletes at a Coogee Cafe</image:caption>
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